An Introduction to Digital Agencies
The evolution of modern business is reflected in the growth of digital agencies. The concept of a digital agency, being relatively young, is clouded, vague and varying. The term is generally used to describe an agency to which a business (the client) outsources the work of designing, developing, maintaining and promoting its website. Of course, you could find a digital agency which only provides the design and development services, but more often than not they describe themselves as 'full service digital agency,' which means they offer the whole package. Where a digital agency is employed to promote and manage a brand's online strategy, as in most cases, it are often compared (favourably or otherwise) to traditional agencies. The term traditional agency simply means advertising agencies using more traditional channels and media, such as television and print, in place of the internet. It is sometimes thought that digital agencies, which are by their very nature young an